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Did you know?

It costs just $500 per month to support an indigenous missionary family of four. However it costs $6000 to support a non-indigenous missionary family!

Less than 1¢ of every dollar given by the body of Christ is directed toward mission efforts in the 10/40 window.

Over 800 unreached people groups in this region have never been targeted by any Christian agency– ever.

The 10/40 window contains 3 of the world's dominant religious blocs.

The majority of the followers of Islam, Hinduism, and Buddhism live within the 10/40 window.

The 10/40 window is the birthplace of almost all the worlds’ religions.

Out of all the least reached and un-reached people groups:     

900 million people are Hindu.     

375 million are Buddhist.     

190 million are in China.     

85 million are Muslims     

140 million people are considered tribal.


97% of the least evangelized people live in the 10/40 window! That’s more than 4 billion souls.


The 10/40 window contains the overwhelming majority of the world's least evangelized megacities -- that is those with a population of more than one million.


Of the top 50 cities on this list, all 50 are in the 10/40 window! Urban mission has to be part of our conversation when speaking about the 10/40 window.


Of the poorest of the poor, more than 8/10 live in the 10/40 window. On average, they exist on less than 2$ a day.


2.4 billion of these people live within the 10/40 window. Christians cannot ignore the reality that there is a remarkable overlap between the poorest countries of the world and those that are least evangelized.

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